Nestle s Marketing Pl Nestle - 961 Words

EXECUTIVE SUMMARY Nestle is a multinational cooperative around the world that was found by Henry Nest in the year 1866. Nestle has more than 280,000 employees worldwide and factories are established and operate more than 86 countries. Nestlà © has launched an initiative to produce infant formula that provides babies who are intolerant to breast milk. Current customers are a very strong demand for children s products, especially in Europe. Many joint venture companies have operated on behalf of a large number of successful Nestlà ©, although many name changes have been going on as well as the way. Nestlà © promotes R D to promote product growth in terms of product varieties. Many products have been presented to customers such as: baby†¦show more content†¦The Company s strategy is guided by several fundamental principles. Existing Nestle products grow through innovation and renewal while maintaining a balance in geographic activities and product lines. The long-term potential is never sacrificed by short-term performance. The Company s priority is to bring the best and most relevant products to people, wherever they may be, whatever their needs may be, throughout their lives. The taste of Nestlà © in each of the countries where Nestlà © sells products. Nestlà © is based on the principle of decentralization, which me ans that each country is responsible for the efficient operation of its business, including the hiring of its staff. PERFORMANCE OF THE COMPANY FOR THE LAST 3 YEARS Parameters DEC’ 15 DEC’14 DEC’13 Operational Financial Ratios: Earnings Per Share (Rs) 58.52 122.97 115.96 DPS(Rs) 48.60 63.10 48.60 Book NAV/Share(Rs) 292.35 294.46 245.77 Margin Ratios: Yield on Advances 1.00 1.00 1.00 Yield on Investments 1.00 1.00 1.00 Cost of Liabilities 1.00 1.00 1.00 NIM 1.00 1.00 1.00 Interest Spread 1.00 1.00 1.00 Performance Ratios: ROA (%) 9.57 19.63 19.67 ROW (%) 19.98 45.57 53.68 ROCE (%) 28.80 55.86 53.62 Efficiency Ratios: Cost Income Ratio 1.00 1.00 1.00 Core Cost Income Ratio 1.00 1.00 1.00 Operating Costs to Assets 1.00 1.00 1.00 Capitalization Ratios: Tier 1 ratio 1.00 1.00 1.00 Tier 2 ratio 1.00 1.00 1.00 Car 1.00 1.00 1.00Show MoreRelatedMarketing Mix - Tesco Poland Case Study Essay3667 Words   |  15 PagesContents List of figures 3 List of Tables 3 Introduction 4 1. Marketing mix using Tesco Poland as an example 5 1.1 Products 5 1.2 Price 6 1.3 Place 6 1.4 Promotion 7 1.5 People 7 1.6 Process 8 1.7 Physical evidence 9 1.7.1 Parking 9 1.7.2 Buildings 9 1.7.3 Stores/decor/furnishings 10 2. Micro environment - competition 11 2.1 Tesco vs. Biedronka (Ladybird) 12 2.2 Tesco vs. Carrefour 12 2.3 Comparison of the top 3 retail chains in Poland 13 Read MoreNestle Accounting Practices8557 Words   |  35 PagesAccounting -I Final Project Report Company – Nestlà © India Submitted By Rahul –PGP25259 Praveen – PGP25258 Pratyush – PGP25257 Prachal Mehrotra – PGP25255 Prajeesh Jayaram L – PGP25256 Sanjay Dhir – FPM10013 1. About Nestlà © Nestlà © is a food and package multinational with its headquarters situated in Vevey, Switzerland. The company came into being in 1905, after a merger between Anglo-Swiss Milk Company and FarineLactà ©e Henri Nestlà © Company. The company now has a strong presenceRead MoreCoffee Industry11409 Words   |  46 Pagesa huge lead through the years. table 1. Coffee Brand Shares 2002 20051 (% retail value rsp) Brand Nescafà © Great taste taster’s Choice Maxwell House Kaffe de Oro blend 45 Gourmet’s Culinary Exchange Others total company Nestlà © Philippines inc Universal Robina Corp Nestlà © Philippines inc Kraft Foods (Philippines) inc. General Milling Corp Universal Robina Corp Gourmet Farms inc Culinary Exchange, the 2002 91.8 2.5 3.2 1.6 0.2 0.1 0.1 0.1 0.5 100.0 2003 91.0 3.0 3.3 1.7 0.3 0.2 0.1 0.1Read MoreThe Mind of a Marketing Manager26114 Words   |  105 PagesThinking: The mind of a marketing genius Thinking: The mind of a marketing genius * Where are the best opportunities for your business today? How do you stand out in crowded markets? How do you deliver the best solutions for customers, and the best returns to shareholders? * Where should you focus amidst this complexity? What is your competitive advantage? Which markets, brands, products and customers should you prioritize in order to maximize value creation?